Data & Analytics
Proprietary MAESTRO Platform
Tools of the Trade
Highly Focused Insights
How We Do It
NielsenThe traditional standard in TV audience measurement, Nielsen provides age/gender data. Nielsen’s sample size is 45,000+ HHs, which is projected out to 119.6 million total TV Households in the U.S.
comScore TVcomScore TV is a TV audience measurement competitor to Nielsen. We use it to fuse GfK MRI coding data with TV audience estimates. comScore TV measures 52 million televisions across 22.4 million HHs and is projected out to 112.1 million national households.
GfK MRIProvides data on product/service users and usage, psychographics (Roper Lifematrix), and determines the best television opportunities based on target audience attributes.
Cadent's Exclusive MAESTRO Data
Cadent's Proprietary Predictive Viewership Data
Cadent's Algorithmic Clearance Patterns
The Survey of the American Consumer® is the source book of all GfK MRI data in each wave of the survey. All information is collected from a single set of respondents, ensuring data integrity and reliability.
48,000+ sample size; consists of four “waves” of data (2 Spring studies combined), each with a sample size of over 12,000.
The survey provides a detailed view of the 244 million adult consumers in the U.S., including media choices, demographics, lifestyles/attitudes and usage of over 6,500 products in nearly 600 categories.
- Roper Values by GfK Roper Consulting
Examines the personal values of American adults, including personal values and activities, and contrasts them with the responses to a series of activities-related questions. Integrated with GfK MRI measures.
TV Essentials: comScore TV Essentials collects daily TV viewing behavior from more than 52 million set-top boxes (STBs) and offers second-by-second performance metrics to demonstrate real viewer behavior for broadcast, cable, high-definition, video-on-demand and digital cable television content. comScore TV is a viable TV audience measurement competitor to Nielsen, measuring far more households and networks.
Cadent's Analytics Portal
Cadent provides advertisers with in-depth analytics across a variety of media and marketing criteria.
This offers valuable insights and ROI for your media investment.
This password protected dashboard will allow you to review an array of data points to enhance your media performance.