Data & Analytics

Data-Rich Plans

Highly targeted media plans supported by precision audience targeting. We put big data to use.

Proprietary MAESTRO Platform

Provides historical and predictive viewership data analysis

Tools of the Trade

Using GfK MRI, comScore TV, Nielsen and others, we ensure your performance is backed by industry-leading sources.

Highly Focused Insights

We give advertisers the edge by providing data-driven analytics, visibility and verification at scale.

How We Do It

Cadent data-driven plans provide our customers with cost-efficient, reliable media solutions designed to meet an advertisers objectives


  • Nielsen

    The traditional standard in TV audience measurement, Nielsen provides age/gender data.
  • GfK MRI

    Provides data on product/service users and usage, psychographics (Roper Lifematrix), and determines the best television opportunities based on target audience attributes.
  • comScore TV

    comScore TV is a TV audience measurement alternative to Nielsen. We use it to fuse GfK MRI survey data with TV audience estimates.
  • Nielsen

    The traditional standard in TV audience measurement, Nielsen provides age/gender data.
  • 605

    605 offers a deeper view into set-top-box data and combines it with first-party data and third-party data sources to help us build audience-based campaigns using census-level, household attributes.
  • Cadent Proprietary MAESTRO Data

  • Cadent Predictive Viewership Data

  • Cadent's Algorithmic Clearance Patterns



Nielsen provides audience measurement systems that are used as the standard ratings currency for TV. Nielsen’s sample size is 45,000+ HHs, which is projected out to 119.6 million total TV Households in the U.S.


The Survey of the American Consumer® is the source book of all GfK MRI data in each wave of the survey. All information is collected from a single set of respondents, ensuring data integrity and reliability.

comScore TV

comScore TV Essentials collects daily TV viewing behavior from set-top boxes (STBs) to deliver viewer data for broadcast, cable, video-on-demand and digital cable television content.


605 delivers rich set-top box data and customer viewing data (household and person sociodemographic and behavioral data-sets) to help power Cadent’s high-indexing Advanced TV solution.

gfk_mri-horkantar_mediacomScore LogoNielsen

Cadent's Analytics Portal

Cadent provides advertisers with in-depth analytics across a variety of media and marketing criteria.

This offers valuable insights and ROI for your media investment.

This password protected dashboard will allow you to review an array of data points to enhance your media performance.

  • Daypart Delivery

  • Network Delivery

  • Program Delivery

  • State-by-State Delivery

  • DMA Delivery