Data & Analytics
Proprietary MAESTRO Platform
Tools of the Trade
Highly Focused Insights
How We Do It
Cadent’s Data-Rich Plans provide advertisers with a highly targeted cable television media proposal to effectively reach the audience most likely to respond to marketing messaging. Cadent employs TV audience data from Rentrak and Nielsen combined with MRI and other exclusive data sets for use in defining audience segments more effectively and efficiently.
Cadent then utilizes our proprietary MAESTRO Tech Platform to develop a cost-efficient, targeted media plan designed to meet an advertiser’s objectives.
NielsenThe traditional standard in TV audience measurement, Nielsen provides age/gender data. Nielsen’s sample size is 21,000 HHs, which is projected out to 115.8 million total TV HHs in the U.S.
RentrakRentrak is a TV audience measurement competitor to Nielsen. We use it to fuse MRI or Epsilon coding data with TV audience estimates. Rentrak measures 28 million televisions in 13.3 million HHs and is projected out to 115.8 national HHs.
MRIProvides data on product/service users and usage, psychographics (PRIZM, VALS, Roper Lifematrix), and determines the best television opportunities based on target audience attributes.
EpsilonOffers household behavioral and economic targeting data.
Cadent's Exclusive MAESTRO Data
Cadent's Proprietary Predictive Viewership Data
Cadent's Algorithmic Clearance Patterns
The Survey of the American Consumer® is the source book of all MRI data in each wave of the survey. All information is collected from a single set of respondents, ensuring data integrity and reliability.
50,000 sample size; consists of four “waves” of data (Fall+Spring+Fall+Spring), each with a sample size of 12,500
The survey provides a detailed view of the 226 million adult consumers in the U.S.: media choices, demographics, lifestyles/attitudes and usage of almost 6,000 products in 550 categories.
Defines every U.S. household in terms of 66 demographically and behaviorally distinct types, or “segments,” to help marketers discern consumer behavior: their likes, dislikes, lifestyles, purchase behaviors and media preferences. Integrated with MRI measures.
Developed by Strategic Business Insights, segments U.S. adults into eight distinct types—or mindsets—using proprietary psychometric measures and key demographics that explain and predict consumer behavior. VALS assigns individuals a VALS type on the basis of their responses to questions in the VALS Survey.
Examines the personal values of American adults, including personal values and activities, and contrasts them with the responses to a series of activities-related questions. Integrated with MRI measures.
Epsilon Targeting Data: Epsilon is a leading provider of world-class marketing data (behavioral and demographic segments). Rentrak’s demographic reporting in TV Essentials matches our TV viewing information—household for household—with demographic information from Epsilon Targeting. By combining Epsilon’s household information with our TV viewing information, Rentrak empowers agencies, advertisers and television networks to direct the right message at the right audience.
TV Essentials: Rentrak TV Essentials collects daily TV viewing behavior from more than 25 million set-top boxes (STBs) and offers second-by-second performance metrics to demonstrate real viewer behavior for broadcast, cable, high-definition, video-on-demand and digital cable television content. Rentrak is a viable TV audience measurement competitor to Nielsen, measuring far more households and networks.
Cadent's Analytics Portal
Cadent provides advertisers with in-depth analytics across a variety of media and marketing criteria.
This offers valuable insights and ROI for your media investment.
This password protected dashboard will allow you to review an array of data points to enhance your media performance.