Data & Analytics

Data-Rich Plans

Highly targeted media plans supported by precision audience targeting. We put big data to use.

Proprietary MAESTRO Platform

Provides historical and predictive viewership data analysis

Tools of the Trade

Using MRI, Epsilon, Rentrak, Nielsen and others, we ensure your performance is backed by industry-leading sources.

Highly Focused Insights

We give advertisers the edge by providing data-driven analytics, visibility and verification at scale.

How We Do It

Cadent’s Data-Rich Plans provide advertisers with a highly targeted cable television media proposal to effectively reach the audience most likely to respond to marketing messaging. Cadent employs TV audience data from Rentrak and Nielsen combined with MRI and other exclusive data sets for use in defining audience segments more effectively and efficiently.

Cadent then utilizes our proprietary MAESTRO Tech Platform to develop a cost-efficient, targeted media plan designed to meet an advertiser’s objectives.

  • Nielsen

    The traditional standard in TV audience measurement, Nielsen provides age/gender data. Nielsen’s sample size is 21,000 HHs, which is projected out to 115.8 million total TV HHs in the U.S.
  • Rentrak

    Rentrak is a TV audience measurement competitor to Nielsen. We use it to fuse MRI or Epsilon coding data with TV audience estimates. Rentrak measures 28 million televisions in 13.3 million HHs and is projected out to 115.8 national HHs.
  • MRI

    Provides data on product/service users and usage, psychographics (PRIZM, VALS, Roper Lifematrix), and determines the best television opportunities based on target audience attributes.
  • Epsilon

    Offers household behavioral and economic targeting data.
  • Cadent's Exclusive MAESTRO Data

  • Cadent's Proprietary Predictive Viewership Data

  • Cadent's Algorithmic Clearance Patterns

Resources

MRI

The Survey of the American Consumer® is the source book of all MRI data in each wave of the survey. All information is collected from a single set of respondents, ensuring data integrity and reliability.

Doublebase Study

50,000 sample size; consists of four “waves” of data (Fall+Spring+Fall+Spring), each with a sample size of 12,500

The survey provides a detailed view of the 226 million adult consumers in the U.S.: media choices, demographics, lifestyles/attitudes and usage of almost 6,000 products in 550 categories.


Defines every U.S. household in terms of 66 demographically and behaviorally distinct types, or “segments,” to help marketers discern consumer behavior: their likes, dislikes, lifestyles, purchase behaviors and media preferences. Integrated with MRI measures.

Developed by Strategic Business Insights, segments U.S. adults into eight distinct types—or mindsets—using proprietary psychometric measures and key demographics that explain and predict consumer behavior.  VALS assigns individuals a VALS type on the basis of their responses to questions in the VALS Survey.

Examines the personal values of American adults, including personal values and activities, and contrasts them with the responses to a series of activities-related questions. Integrated with MRI measures.

Epsilon

Epsilon Targeting Data: Epsilon is a leading provider of world-class marketing data (behavioral and demographic segments). Rentrak’s demographic reporting in TV Essentials matches our TV viewing information—household for household—with demographic information from Epsilon Targeting. By combining Epsilon’s household information with our TV viewing information, Rentrak empowers agencies, advertisers and television networks to direct the right message at the right audience.

Rentrak

TV Essentials: Rentrak TV Essentials collects daily TV viewing behavior from more than 25 million set-top boxes (STBs) and offers second-by-second performance metrics to demonstrate real viewer behavior for broadcast, cable, high-definition, video-on-demand and digital cable television content. Rentrak is a viable TV audience measurement competitor to Nielsen, measuring far more households and networks.

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Cadent's Analytics Portal

Cadent provides advertisers with in-depth analytics across a variety of media and marketing criteria.

This offers valuable insights and ROI for your media investment.

This password protected dashboard will allow you to review an array of data points to enhance your media performance.

  • Daypart Delivery

  • Network Delivery

  • Program Delivery

  • State-by-State Delivery

  • DMA Delivery